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Privacy Policy

​This Privacy Policy is effective as of 26 August 2022.


Please read this privacy policy carefully.


This privacy policy applies between you, the user of this Website, and Leading Edge Media Ltd, the owner and provider of this Website.

Leading Edge Media Ltd takes the privacy of your information very seriously. This privacy policy applies to our use of any and all data collected by us or provided by you in relation to your use of the website, KUMU sports coaching app and any other services provided by us.

We aim to give you information on how we collect and process your personal data and what we do with that data. Please take time to read this Privacy Policy carefully as it will help you understand what we do with the information we collect.

This privacy policy describes how we may use your information if you:

Download and use our Coaching Apps or engage with us in other related ways – including any sales, marketing, or events

In this privacy policy, if we refer to:

“App”, we are referring to KUMU Sports coaching app and any application of ours that references or links to this policy, including any listed above.

“Services”, we are referring to our App, and other related services, including any sales, marketing, or events.

If you are under 13 years old, you will need to ask your parent, carer or legal guardian to register you for any Leading Edge Media Ltd services you would like to use (including our apps, our online shop and any other services provided by us), and will need the permission of your parent, carer or legal guardian before any purchases can be made.


If you live in certain countries, additional terms may apply to you and can be found at the end of this Privacy policy (the “Additional Terms”). These additional terms override the other terms of this Policy to the extent of any inconsistency.


Definition and interpretation


1. In this privacy policy, the following definitions are used:

Data – collectively all information that you submit to Leading Edge Media Ltd via the Website, KUMU Sports coaching app or any other services provided by us. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;

Data Protection Laws – any applicable law relating to the processing of personal Data, including but not limited to the GDPR, and any national implementing and supplementary laws, regulations and secondary legislation;

GDPR – the UK General Data Protection regulation;

Leading Edge Media Ltd, we or us – the owner of this website and KUMU Sports Coaching App;

User or you – any third party that accesses the Website and is not either (i) employed by and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to and accessing the Website in connection with the provision of such services; and

Website – the website you are currently using,, and any sub-domains of this site unless expressly excluded by their own terms and conditions.


2. In this privacy policy, unless the context requires different interpretation:

a. the singular includes the plural and vice versa;

b. references to sub-clauses, clauses, schedules or appendices of this privacy policy;

c. a reference to a person includes firms, companies, government entities, trusts and partnerships;

d. “including” is understood to mean “including without limitation”;

e. reference to ant statutory provision includes any modification or amendment of it;

f. the headings and sub-headings do not form part of this privacy policy.


Scope of this privacy policy


3. This privacy policy applies only to the actions of Leading Edge Media Ltd and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

4. For the purposes of the applicable Data Protection Laws, Leading Edge Media Ltd is the data controller. This means that Leading Edge Media Ltd determines the purposes of which, and the manner in which, your data is processed.


How we collect Data


5. We collect data in the following ways:

a. Data is given to us by you; and

b. Data is collected automatically.



Data that is given to us by you


6. Leading Edge Media Ltd will collect your data in number of ways, for example:

a. When you contact us through the Website, by telephone, post, e-mail or through any other means; in each case in accordance with this privacy policy.


Data that is collected automatically


7. To the extent that you access the website, we will collect your data automatically, for example:

a, we automatically collect some information about your visit to the Website, app and any other services provided by us. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and the frequency with which you access the Website and the way you use and interact with its content. 


Keeping Data secure


8. We will use technical and organisational measures to safeguard your Data, for example:

a. access to your account is controlled by a password and a user name that is unique to you

b. we store your Data on secure servers.


9. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address:

10. If you want detailed information from, Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses, and many other online problems, please visit Get safe online is supported by HM government and leading businesses. 


Data retention


11. Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted. 

12. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.


Your Rights


13. You have the following rights in relation to your Data:


a. Right to access – the right to request (i) copies of the information we hold about you at any time or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reason why.


b. Right to correct – the right to have your Data rectified if it is inaccurate or incomplete. 


c. Right to erase – the right to request that we delete or remove your Data from our systems.


d. Right to restrict our use of your Data – the right to “block” us from using your Data or limit the way in which we can use it.

e. Right to Data portability – the right to request that we move, copy, or transfer your data.


f. Right to object – the right to object to our use of your data including where we use it for our legitimate interests.


14. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address

15. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at

16. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we old it.


Links to other Websites


18. This website may, from time to time, provide links to other websites. We have no control of such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.




19. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

20. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

20. Unless otherwise agreed, no delay, act or omission, by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.


Changes to this privacy policy


21. Leading Edge Media Ltd reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the website following the alternations.

You may contact Leading Edge Media Ltd by email at


Additional Terms


If you live in other countries or states, additional terms may apply and override any inconsistent terms in the Privacy Policy. Leading Edge Media will always proceed with accordance to the Data Protection Laws set in other countries. We will process your information in a secure manner and in accordance with the applicable data Privacy Law in your country of residence. However, when stored or processed in another country, your Personal Data will be or may be subject to the applicable Data Privacy Law of that country, which may not provide the same protection as the applicable Data Privacy Law in your country of residence. If you have any further questions about this or would like to request to view copies of the applicable safeguards (where required), please contact us at the details in Section 21.

Additional provisions may apply to the residents of California, United States of America. These provisions are intended to fulfil the requirements of the California Consumer Privacy Act (“CCPA”) and shall to users who are resident in California.


This privacy policy was created on 26 August 2022

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